designers scuplting a car

Our Philosophy

The principles that guide our every move.

Drive Your Ambition

Drive Your Ambition represents Mitsubishi Motors’ ongoing commitment to the values and aspirations of our drivers.

Our company

Our culture builds our reputation

We conduct business with integrity and fairness. We strive to enrich society while contributing to the preservation of the global environment.

We are engineers at heart

We’re also humble, genuine and emotional. By this, we mean we live in the real world and we’re just like you; we go to work, go to sleep and we dream of great weekend adventures. We create vehicles that work for you.

We like to be first – and the best

We are pioneers. We’ve been creating innovative vehicles for over 100 years. In 1982, we launched the Pajero/Montero, the pioneer of SUVs that offered sophisticated driving performance at a reasonable price. In 2009, we launched the i-MiEV, the world’s first pure electric car available for the mass market. In 2013, we launched the Outlander PHEV, the world’s first Plug-in Hybrid SUV. We are here to do things that have never been done before. We are dedicated to realizing the potential of mobility.

We are specialists in electrification technologies

We will continue to develop electric vehicle technology. We create vehicles that deliver superior efficiency and environmental responsibility, along with a reliable driving performance.

We never stop innovating

When we launched the Outlander PHEV in 2013, it was the world's first Plug-in Hybrid SUV. We weren't just way ahead of our competitors; the Outlander PHEV represented more than that. It offered a new kind of low-cost, low-carbon driving. It won the Innovation Award in the Car of the Year Japan, 2013-2014. The worldwide attention it received helped to firmly establish the importance of Plug-in Hybrid Electric Vehicles as the way forward.

EXPLORE INNOVATION

We are the leading experts in four-wheel drive

First came Super Select 4WD. Then came All-Wheel Control, which monitors the road and intelligently transfers power to the wheels to improve handling. And in 2005, we introduced Super All-Wheel Control (S-AWC) with four driving modes to provide the ultimate balance of efficiency and control.

Design Philosophy

Robust & Ingenious

Our designs are rooted in our philosophy of robustness and dependability. And we have lofty ambitions; we want our designs to be nothing short of ingenious. They are created with meticulous thought, care and precision and we focus on getting the details right. We call this “Mitsubishi-ness.”

 

Explore Design

Heritage & Evolution

Our designs reflect our heritage of honesty, Japanese craftsmanship and 100 years of automotive experience.

Explore Brand History

Form Follows Function

Our designs must always be functional. The DYNAMIC SHIELD is the powerful front face of our new vehicles. It improves performance and protects both the car and passengers. On the inside, we've used a Horizontal Axis design concept across generations of our vehicles. It offers greater visibility across the instrument panel and allows the driver to sense changes in the vehicle or on the road.